Atalanta, Georgia — After kicking off the most comprehensive study of content leadership and content operations ever, Content Science has released its findings.
The Content Operations + Leadership Benchmark Study surveyed or interviewed nearly 90 content professionals with companies ranging from Charles Schwab to Cisco to find out what makes content operations successful. It documents the current state of content operations, and uncovers success factors for large companies and organizations.
Highlights include the top challenges to maturing content operations; statistics, graphs, and charts illustrating the findings; and the impact of content-specific training and professional development.
Content Science CEO Colleen Jones notes, “This one-of-a-kind study reveals that most organizations have very immature content operations but are starting to see the value in taking a more sophisticated approach. This study also shows that the biggest challenges content professionals face to maturing operations are lack of content strategy and lack of data about content effectiveness. It’s time to change that.”
This report is ideal for content leaders, content strategists, content marketers, or any professional who wants to take their organization’s approach to content to the next level and needs evidence and insight to help them plan.
About Content Science
Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of “Clout: The Art and Science of Influential Web Content.” Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.