Content Science has hit a huge milestone — collecting more than 100,000 data sets through its proprietary content effectiveness software, ContentWRX. ContentWRX uses the data to evaluate content on six dimensions of content effectiveness: findability, accuracy, polish, relevancy, usefulness, and influence.
Content Science has dubbed this milestone ContentWRX 100K Day. In celebration of this milestone, Content Science conducted a special study using the data — a combination of analytics and voice of customer — to identify trends in content effectiveness. The result is 21 insights that companies can use to make their content work better for their customers.
The study revealed surprising insights. Content Science CEO Colleen Jones states, “Until we did this analysis, we never even fathomed the extent to which a negative experience finding content affects people’s view about the content itself.” Jones continued with, “Your company could spend money creating the most educational, entertaining, or useful content ever, but if your customers have trouble finding it, they will see the content as anything but great. You likely will have wasted your money.”
In an age where business is digital, effective content is critical to the success of a company for branding, sales, support, and much more. Ensuring content is effective can lock in lifetime customers and add unmatched value to a company.
To view the 21 Insights infographic and for more information about the data collected, visit content-science.com/100k.
About Content Science
Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of “Clout: The Art and Science of Influential Web Content.” Based in Atlanta, Georgia, Content Science has advised the world’s leading organizations, including Fortune 50 companies, startups, institutions, and government agencies since 2010.
ContentWRX is an enterprise SaaS dedicated to closing the content gap in analytics, voice of customer, and business intelligence. To learn more about ContentWRX, visit contentwrx.com.