News + Media Mentions

Content Science to Release ContentWRX API + Advanced Content Evaluation Features

posted by Julia Cameron

ContentWRX

Atlanta, Georgia, Jan. 9, 2017 — Content Science, the growing content intelligence and strategy firm, will release an API and a series of advanced features for enterprise subscribers to its ContentWRX product.

Slated for release in February 2017, the new API will enable enterprise subscribers to connect ContentWRX data about their content effectiveness with analytics and reporting products such as Adobe Analytics, Google Analytics, and Tableau.

Content Science CEO Colleen Jones explains, “The ContentWRX API gives large companies and organizations yet another way to put their content effectiveness data to use at scale. Whether you want to combine the data with customer journey analytics or feed the scoring and results into multiple dashboards or reports, now you can do so efficiently.”

Content Science also will begin releasing advanced evaluation features during the first quarter of 2017. These features will help enterprises assess the effectiveness of dynamic, modular content experiences; expand the assessment of content engagement; and refine the assessment of voice of customer about content.

Jones notes, “Our enterprise clients are maturing their approach to content with component-driven content management, dynamic personalization, and even artificial intelligence. It’s an exciting but complicated time for content. The advanced features we’re developing for ContentWRX will equip enterprises to better understand the effectiveness of their complex content experiences.”

Additionally, Content Science will release a refresh of the ContentWRX website (contentwrx.com) in late January to showcase its updated features and to offer resources for both ContentWRX users and developers.

About ContentWRX

ContentWRX gives midsize and enterprise organizations a reliable, useful, and hassle-free way to evaluate their content’s effectiveness. University of Georgia, American Cancer Society, Tennessee Valley Authority, AutoTrader, Equifax, and Concur are among the ContentWRX users who have gained understanding into what people think about and do with their content. By streamlining content evaluation, ContentWRX allows everyone involved—executives, managers, and content creators—to stop guessing or even arguing about what content works and start making informed content decisions backed by actionable content intelligence.

About Content Science

Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of “Clout: The Art and Science of Influential Web Content.” Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.

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