News + Media Mentions

Content Science to Launch Academy to Meet Increasing Demand for Training + Content Excellence

posted by Julia Cameron


Atlanta, Georgia, Jan. 9, 2017 — The growing content intelligence and strategy firm Content Science will launch an academy featuring a mix of online and live training to empower content professionals with the knowledge and skills they need to succeed in 2017 and beyond.

Content Science CEO Colleen Jones explains, “Technology and data science have finally advanced enough to make the dream of ‘right content for the right person at the right time’ a reality. This exciting development means everyone—from content marketers to writers to producers to user experience professionals to content strategists—needs different or advanced knowledge and skills.”

The new learning center, called Content Science Academy, will go live in the first quarter of 2017, offering:

  • Courses delivered remotely through a variety of media.
  • Options for live and on-site sessions for some courses.
  • Learning paths and exams to earn certifications in areas such as Content Intelligence, Content Strategy, and Content Engineering.
  • Instruction from both Content Science experts and leading outside experts.

Additionally, Content Science will offer a version to enterprises who need to strengthen and scale their content capacity with a center of content excellence.

This version will include features to turn the learning center into a customized center of excellence for the organization, such as:

  • Adding select and customized training from Content Science.
  • Adding training from in house or select other sources.
  • Including resources such as templates, tools, ebooks, and guides specific to your organization.
  • Customizing the branding.

The enterprise version of Content Science Academy strives to make starting, organizing, and using a robust center of content excellence faster, easier, cheaper, and more credible than creating one in house.

Jones explains, “Every business and organizational function today operates digitally, which means enterprises need content capacity for marketing, sales, service, support, product, public relations, recruiting, and more. To further complicate matters, many enterprises aspire to deliver dynamic, personalized experiences across an exponentially increasing number of channels and devices. So educating and aligning your enterprise around content—and doing so efficiently—is critical to your content capacity.”

Content Science Academy builds on the firm’s strong foundation of training, research, and thought leadership.

“For seven years, we’ve trained and advised companies in the trenches as they adapt to intensifying content demand and complexity. We’re excited to combine our resources and expertise with the latest in learning management technology to help more companies mature their content capacity,” adds Jones.

About Content Science

Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of “Clout: The Art and Science of Influential Web Content.” Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.

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