Atlanta, Georgia, Jan. 9 2017 — Content Science, the award-winning content strategy and intelligence firm, was highlighted in many publications and websites in 2016, including Marketo, Content Marketing Institute, and more. Here’s a selection:
Marketo released this piece with quotes from The Content Wrangler, StartABlog123, Fusion Spark Media, Page One Power, Search Engine Land, Barkley, and Content Science’s Colleen Jones, who advises, “When you have your buyer’s journey defined, you can map content ideas to the journey, decide where you need more or less content, and figure out how to deliver the right content at the right moment in the journey. You can make the journey a simple spreadsheet or an engaging infographic, which is helpful if you’re working with several people or teams.”
Marketing Insider’s Michael Brenner curated this list of 60 content experts that he recommends for conferences, inspirational corporate engagements, and other marketing and business events.
DNN’s Dennis Shiao discusses the importance of structured content and includes insights from content thought leaders Carrie Hane, Will Morgenweck, and Colleen Jones, who offers this definition of structured content: “Content that is engineered for technology, such as content management and marketing automation, to enable dynamic delivery of powerful customer experiences.”
This ebook curated by Content Marketing Institute includes opinions from content experts such as Joe Pulizzi, Travis Wright, Juntae DeLane, Robert Rose, Jay Baer, and Colleen Jones, who shares, “Company silos will crack under the pressure of content demand, opening up a huge opportunity for content marketers. Why? Customers increasingly need content, not only in marketing by also in every other stage of their journey—sales, service, and support.”
Visme created this (surprise!) visually-enticing post that includes insights and an infographic from a collection of experts including Jeff Bullas, Rand Fishkin, Pawan Deshpande, and Colleen Jones, who advises, “The key here is to make your visual content have a unique style—WITHOUT losing substance.”
Lastly, the folks at TwentyThree caught up with Colleen at CMWorld in 2016 and released these two interviews:
- Colleen Jones on the Secret Behind Successful Content Marketing
- Favorite Video Marketing Cases from Colleen Jones
About Content Science:
Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of “Clout: The Art and Science of Influential Web Content.” Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.
For media inquiries, please contact us at 770-999-0697 or send us a note.