The Study: Content + Credibility
What makes digital content credible today?
What does it mean for your media product, marketing, or communication?
Our study has discovered exactly what.
It’s been 10 years since a deep study was conducted about credibility. The web landscape has changed, especially for content.
People turn to content published by media, marketers, nonprofits, government agencies, and personalities. People turn to content on websites, social media, and a myriad of smart devices. We're studying what this new digital landscape means for how people decide whether to trust and use web content.