The Study: Content + Credibility
What makes content credible today?
And what does that mean for you?
Our study is finding out.
It’s been 10 years since a deep study was conducted about credibility. The web landscape has changed, especially for content.
People turn to content published by media, marketers, nonprofits, government agencies, and personalities. People turn to content on websites, social media, and a myriad of smart devices. We're studying what this new digital landscape means for how people decide whether to trust and use web content.
the phases
All good things must come...in phases.
After reviewing the literature and our goals, we've mapped three phases of research. Each phase will inform the next.
- Considering the Source + Perceptions
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What do people think about the credibility of web content now?
- Method: Survey
- Findings: Buy the Report l Get a Few Stats
- Testing Specific Factors
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What elements of web content affect whether people think it's credible?
- Methods: Interviews + Moderated Remote Testing
- Findings Available: Q3 2012
- Exploring Advanced Topics
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How does web content credibility affect what people decide and do?
- Methods: Survey + Longitudinal Study
- Findings Available: Q3 2012 + Ongoing
