The Study: Content + Credibility
What makes digital content credible today?
What does it mean for your media product, marketing, or communication?
Our study has discovered exactly what.
It’s been 10 years since a deep study was conducted about credibility. The web landscape has changed, especially for content.
People turn to content published by media, marketers, nonprofits, government agencies, and personalities. People turn to content on websites, social media, and a myriad of smart devices. We're studying what this new digital landscape means for how people decide whether to trust and use web content.
the phases
All good things must come...in phases.
- Considering the Source + Perceptions
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What do people think about the credibility of web content now?
- Findings: Buy the Report or Get a Few Stats
- Interview: The Art and Science of Influence in Insights Out Magazine, Johnson & Johnson
- Article: (Re)consider the Source in Contents Magazine
- Article: How to Make Branded Content Credible at Content Marketing Institute
- Testing Specific Factors
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What elements of web content affect whether people think it's credible for health, finance, and travel?
- Findings: Health Content + Credibility Brief
- Findings: Finance Content + Credibility Brief
- Findings: Travel Content + Credibility Brief
- Presentation (Video): The C-Factor: Mastering Advanced Factors in Content Credibility
- Article: Will Content Credibility Problems Flatline Health Innovation? in ACM Interactions
