American Cancer Society

When ACS wanted to modernize its approach to marketing to fit the rapidly changing content needs of web and mobile, Content Science provided training, consulting, and a content intelligence system to help the renowned nonprofit make better content decisions.

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Content Intelligence Helps Renowned Nonprofit Make Better Content Decisions

For more than 100 years, The American Cancer Society has helped people stay well, get well, and fight back against cancer. As the way people are consuming content is rapidly changing, ACS wants to ensure its wealth of content reaches its audiences in the most effective way possible.

SITUATION

Web and mobile trends meant ACS needed a more modern approach to sharing content.

ACS developed much of its content with a print-first mindset. As the internet changed rapidly over the past 10 years, ACS recognized it needed to shift its content efforts to web and mobile. To better understand its current content situation, the changing content climate, and ensure they were making the right content decisions, ACS partnered with Content Science to modernize its approach to content and analytics by establishing content intelligence.

SOLUTION

Developing a content intelligence system to collect actionable data.

To help ACS’ content work harder, Content Science guided the nonprofit to establish a content intelligence system using the right tools to gain a deeper understanding of its audiences’ content needs and preferences.

RESULTS

The right tools and data lead to more confident content decisions.

Our content intelligence system provided ACS with the information it needed to make better, more informed content decisions to meet the growing needs of its audiences.

From Our Client

We’ve used analytics and other tools to understand how people respond to our content, but ContentWRX has added a deeper layer of understanding that I think has really changed the way we make decisions about content. ContentWRX has been a gamechanger.

Kelley Graham, ACS Web Content Strategy Lead

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