Content + Credibility Study


What factors affect the credibility of content? Users consider the source, the quality, and more.

U.S. Content + Credibility Findings

of participants report using the web“a lot more now” than 5 years ago

of participants say web content is “hit or miss” or “unreliable”

of participants report their trust in web content is “the same” or “less” than it was 5 years ago

Top *Reported* influencers on credibility were

Recommendation from an expert


Recommendation from someone I know

Author / publisher / source

Content + Credibility Study

Find out what makes content credible today.

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Health Content + Credibility Brief

Get a summary of ALL of our research about health content credibility in one easy-to-use brief

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Learn the secrets of a content team's success.

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