presentations & publications
our all-time favorites
Will Content Credibility Problems Flatline Health Innovation?
Colleen Jones explains why overlooking content in health products is a matter of life and death.
September 2012
Categories: Content Testing, Content Analysis, Content Strategy
Smashing Book 3 1/3 - Content Chapter
Facing a redesign? Then don't miss the chapter we contributed: "Rework Your Content So It Works for You."
May 2012
Categories: Content Analysis, Design, Content Strategy
Colleen Jones explains what our research about source credibility means for your content strategy.
May 2012
Categories: Content Influence, Content Testing, Content Strategy
Clout: The Art and Science of Influential Web Content
This book will take your content strategy from blah to brilliant.
December 2010
Categories: Content Influence, Content Analysis, Content Strategy
2013
When it comes to health issues, users want content that's credible. How do they judge content credibility? We discovered some of the most important factors run much deeper than a clear source. Learn about two deeper factors in content credibility.
April 2013
Healthcare Experience Design Conference
Categories: Content Influence, Content Testing, Content Strategy
The Art + Science of Influence
Johnson & Johnson interviewed me about content credibility and influence for their corporate magazine, Insights Out. The article isn't available publicly, but you can learn more about our credibility study.
February 2013
Johnson and Johnson Marketing Group
Categories: Content Influence, Content Strategy
2012
Will Content Credibility Problems Flatline Health Innovation?
Colleen Jones explains why overlooking content in health products is a matter of life and death.
September 2012
Categories: Content Testing, Content Analysis, Content Strategy
How to Make Branded Content More Credible
Is branded digital content doomed to the same infamous fate as branded media? Not if you apply these credibility tips based on our research.
July 2012
Categories: Content Analysis, Content Strategy
Colleen Jones curates this rich series of content strategy articles for Johnny Holland magazine.
July 2012
Categories: Content Influence, Content Analysis, Content Strategy
Smashing Book 3 1/3 - Content Chapter
Facing a redesign? Then don't miss the chapter we contributed: "Rework Your Content So It Works for You."
May 2012
Categories: Content Analysis, Design, Content Strategy
We explain why technical communication and content strategy make a powerful combo. Includes examples.
May 2012
Categories: Writing, Content Influence, Customer Service, Content Strategy
In an invited presentation, Colleen Jones explains why content has an impact on sales + more.
May 2012
Categories: Content Influence, Content Strategy
Colleen Jones explains what our research about source credibility means for your content strategy.
May 2012
Categories: Content Influence, Content Testing, Content Strategy
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Content Strategy: How to Master Your Digital Universe
In this keynote for German IA Summit 2012, Colleen Jones explained how to master the powerful force of content.
May 2012
German IA Summit (IA Konferenz)
Categories: Content Influence, Content Strategy
How to Be a Jedi Master of the Digital Universe
Colleen Jones delivered a keynote presentation about mastering the web by mastering content.
April 2012
Categories: Content Influence, Content Strategy
2011
The Art + Science of Using Stories to Influence Decisions
See good and not-so-good examples.
October 2011
Categories: Content Influence, Design, Content Strategy
Why Content Is Critical to Interaction + Persuasive Design
Radio Johnny interviews Colleen Jones about her belief that better content means more compelling design.
June 2011
Categories: Content Influence, Design
Take Your Content on Location with Location-Based Services
Learn the basics of LBS for your marketing plans. Hint: Content is key.
June 2011
Categories: Content Strategy
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Make Your Content Make a Difference
Learn the dangers of taking shortcuts to better content. And, find out what really works.
April 2011
Categories: Content Influence, Content Analysis, Content Strategy
Questioning Authority: Our interview with Colleen Jones, author of Clout
Colleen talks about her new book, her consultancy, her future plans, and more.
January 2011
Categories: Content Influence
2010
Clout: The Art and Science of Influential Web Content
This book will take your content strategy from blah to brilliant.
December 2010
Categories: Content Influence, Content Analysis, Content Strategy
Johnny Holland Presents Content Strategy Week
Content strategy solves problems. Find out how with this series of articles edited and curated by Colleen Jones.
October 2010
Categories: Content Strategy
3 Reasons Why Persuasive Design Isn’t Enough to Influence Change
There's a lot to like about persuasive design—designing to change people's behavior—but it needs to be complete to really work. Jones explains why.
September 2010
Categories: Content Influence, Design
Content Analysis: Know (Don't Fear) Your Content
Walk through the important first step in a content strategy.
April 2010
Categories: Content Analysis
Jones offers her take on how to make the words on our websites better influence decisions.
February 2010
Categories: Writing, Content Influence
2009
Should you test content? If so, when and how? Get answers to these questions and more.
December 2009
Categories: Content Testing
The Debut of Usable, Influential Content
Treat your content like the star of the interactive show, not merely an extra. Here's why.
September 2009
Categories: Content Influence
Content Analysis: A Practical Approach
Content analysis—you get out of it what you put into it. Learn how.
August 2009
Categories: Content Analysis
Design and Content in Customer Service Excellence
We explain how design and content can help us preserve "people power" in high tech, multichannel customer service.
July 2009
Categories: Customer Service
Content Quality (It’s More Than Fixing Typos)
Jones explores the "lenses" through which to view content and assess its quality, and discusses ways to ensure quality.
July 2009
Categories: Content Analysis
Using Content to Grow Customer Relationships
Want to keep your customers despite tough economic times? Jones explains how to do so with content.
June 2009
Categories: Content Influence
How do you know whether your content is good? These content quality checklists can help.
April 2009
Categories: Content Analysis
Useable, INFLUENTIAL Content: We Can Have It All
Jones explores a common-sense balance between usability and influence.
March 2009
Categories: Content Influence
Conversing Well Across Channels
Cross-channel communication is HARD. Jones shares some tips on taming the multichannel monster.
January 2009
Categories: Customer Service
2008
Ten Recipes for Persuasive Content
Add persuasive power to your content with these practical tips.
December 2008
Categories: Content Influence
Want to enrich your content and UX? Check these tips on how to do so through metaphor.
October 2008
Categories: Writing
Winning Considerations for Interactive Content
Jones offers her thoughts on some winning considerations for interactively presenting content.
August 2008
Categories: Content Influence
Want to improve your customer service? Jones explains how to do it with bill design.
June 2008
Categories: Customer Service
Winning Content Persuades, Not Manipulates
Jones shares her take on how persuasion, not manipulation, makes for winning content.
April 2008
Categories: Content Influence
Turn Usable Content into Winning Content
Making content usable is one thing; making it persuasive is a bit more challenging. Learn how.
February 2008
Categories: Content Influence
Is "engagement" just another buzzword? Jones explains its potential value.
January 2008
Categories: Content Testing
Become an Interactive Storyteller
Explores storytelling’s time-tested lessons and how you can apply them to interactive marketing.
January 2008
Categories: Content Influence
2007
Jones shares her take on the commonalities of UX and marketing, and how the two complement each other.
October 2007
Categories: Content Influence, Customer Service
Jones looks at communication—and how UX can help us rediscover it and make it better.
August 2007
Categories: Writing, Customer Service, Design
When ROI Isn’t Enough: Making Persuasive Cases for User-Centered Design
How can UX professionals make their case for UCD convincing? Jones offers some practical guidelines.
May 2007
Categories: Design
