Content Science

Content Quality ChecklistAnswer these questions to rate your content.

Does the content meet user needs, goals, and interests?

Yes No
Please select yes or no.

Is the content timely and relevant?

Yes No
Please select yes or no.

Is the content understandable to customers?

Yes No
Please select yes or no.

Is the content organized logically & coherently?

Yes No
Please select yes or no.

Is the content correct?

Yes No
Please select yes or no.

Do images, video, and audio meet technical standards, so they are clear?

Yes No
Please select yes or no.

Does the content use the appropriate techniques to influence or engage customers?

Yes No
Please select yes or no.

Does the content execute those techniques effectively?

Yes No
Please select yes or no.

Does the content include all of the information customers need or might want about a topic?

Yes No
Please select yes or no.

Does the content consistently reflect the editorial or brand voice and attributes?

Yes No
Please select yes or no.

Does its tone adjust appropriately to the context—for example, sales versus customer service?

Yes No
Please select yes or no.

Does the content have a consistent style?

Yes No
Please select yes or no.

Is the content easy to scan or read?

Yes No
Please select yes or no.

Is the content in a usable format, including headings, bulleted lists, tables, white space, or similar techniques, as appropriate to the content?

Yes No
Please select yes or no.

Can customers find the content when searching using relevant keywords?

Yes No
Please select yes or no.

Checklist is based on the article "Toward Content Quality" by our principal and founder, Colleen Jones.

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