Erin Kissane debunks the myth that people read less online. If your users and customers are inclined to read content, then content is a big opportunity to influence them. It's logic. Erin notes that...

"In fact, people read more deeply online than they do in print, and on the web, 'scanners' tend to read about as much text as 'methodical readers.'"

Read the details at Erin's blog. >

And check out our own Colleen Jones' analysis of online reading. >