Content Insights Blog

Sponsored content, branded content, and native advertising. Oh my. When it comes to content, we're not in Kansas anymore. As the worlds of marketing and publishing collide, you might hear such terms thrown around. Let's take a closer look at these terms and their implications for marketers and media properties.

First Things First: Definitions + Examples

Branded content, sponsored content, and native advertising are sometimes used interchangeably, but there is an important distinction.  Read More >

I mentioned a few highlights from the Healthcare Experience Design conference recently. Now, I have video.

Dr. Sobel shared why he thinks inspiration and identification inspire behavior change.  Read More >

If you think better design and better content can improve the healthcare experience, then you would have loved Healthcare Experience Design 2013. Couldn't make it? Let me share a few highlights.

The theme behavior change pervaded the conference. That might sound a bit geeky or psycho-babbly. However, at this conference, it didn't come across that way. Everyone there, from the organizers to the speakers to the participants, was into the topic of influencing behavior.   Read More >

Do you work for a healthcare organization? Are you going digital? If you're not thinking about what the digital experience is like for your patients, your clinicians, and your other staff, you're putting everyone at risk. And, you're probably wasting time and money along the way. You would never build a facility without thinking about the needs of your patients, clinicians, and staff. Why build a website or application or kiosk or other digital system without planning their experience carefully?

What's more, you're missing opportunities. The possibilities for remote patient monitoring, personal health tracking, faster communication between doctor and patient, and much more have potential to reinvent healthcare in the best possible way.  Read More >

In too many organizations, content and usability are woefully separated. How many times have you witnessed or experienced usability testing where there is a placeholder for content, rather than the actual content? Dr. Carol Barnum points out that usability testing without considering content misses the whole point.

In many organizations, content and usability often operate in different siloes. Why do they need to be working closer together?  Read More >