Sponsored Content, Branded Content, + Native Advertising What They Are and What They Mean for Marketers and Media Properties
Sponsored content, branded content, and native advertising. Oh my. When it comes to content, we're not in Kansas anymore. As the worlds of marketing and publishing collide, you might hear such terms thrown around. Let's take a closer look at these terms and their implications for marketers and media properties.
First Things First: Definitions + Examples
Branded content, sponsored content, and native advertising are sometimes used interchangeably, but there is an important distinction. Read More >