Content Insights Blog

If I had to describe the past 5 years of my career in one word, I'd say variety. Nothing keeps my geek juices flowing better than consulting with a government agency one month, a large corporation the next, and a startup the next. Why? Because my brain has to adapt quickly. So, I see patterns that aren't obvious to me otherwise. (The patterns help me shift from context to another.) One pattern I've noticed is that just about everyone offers a product. But, not everyone knows it.

Yes, Even You Offer a Product

A product is a good, service, or idea for a market. Let's take a university, for example. Does a university offer a product? You might be thinking no. I'm convinced the answer is yes. Hear me out for just a moment. The product is education, and it commonly takes form as a degree program. The exact products and their features might vary for different universities. For example, University of Georgia offers 3 types of MBA programs, while Georgia State University offers 4 MBA programs.  Read More >

Last week, I participated in the 4th annual Intelligent Content Conference helmed by Scott Abel and Ann Rockley. The intense Palm Springs sun bathed the event in a lovely glow, but I didn't see much of it. The presentations and community of smart people captured my attention and left my mind steeped in ideas. I'm sharing a few of the takeaways that excite me most.

#3 - We're in This Content Mess Together—and We'll Fix It Together

In her keynote "Collaboration Nation," Kristina Halvorson reminded us that the junkpile of content on the interwebs hurts all of us. Most of it is not worth finding, and the stuff that is worth finding is buried, lost, and unappreciated. While those of us who care about content see the potential for it to be a treasure, not trash, at times the problems stacked against us seem overwhelming. So, we need each other to press through them.  Read More >

Recently, I shared my perspective on why mobile is not a channel. That begs the question, “What is it?”

I see mobile as a collection of touchpoints.  Read More >

Strategy can take so much work that we lose connection to execution. Execution is important. If you implement a fantastic strategy poorly, you might as well not have a strategy at all. It won't work.

That's why I welcomed the chance to mobilize this website. To keep it interesting, we ate our own dogfood by following our own advice. The effort reminded us of some handy lessons.  Read More >

Here at Content Science, we're helping clients create effective content, design, and UX strategies for iPhone and Android applications. One common thread we’re seeing is that companies are taking a second look at Android after a long period of waiting to see how the open source OS would capture the market. Whether they’re refreshing existing content or expanding onto the platform for the first time, the consensus is that Android is worth the investment. 

Android is clearly a dominant force in mobile. By Q3 2011 it had captured 43% of the U.S. market according to Nielsen. This parity with Apple’s iOS, which is currently the most popular OS in the States according to multiple accounts, means it’s time to stop watching and start planning.  Read More >