Content Insights Blog

Find out from this handy infographic. We love to see data turned into useful insight for content decisions.

Created by: MBA Online  Read More >

Some of our favorite thinkers and doers in content strategy presented at Content Strategy Forum last week, along with some new voices. (By new, we mean folks who haven't presented as often on the topic, not that they're inexperienced.) Consider us impressed. Here are presentations from two "newbies" that we think you'll find useful.

Johnny Holland, a popular trade magazine, talked with our own Colleen Jones about the role of content in interaction and persuasive design. Guest host Kristina Mausser, a leading content strategist in her own right, asked smart questions and contributed her insights. The result? A fun and informative conversation that will help you make the most of content AND design to meet your business goals.

Listen to the podcast >
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Refreshing. We're getting many questions about testing content with users. To celebrate, we're sharing two resources: 

Testing Content
This article from A List Apart breaks down the basics well. (We're not fans of the readability index mentioned. But, if you find it helpful, use it.)  Read More >

HowTo.gov is a new website for government professionals. But, we think almost any industry can benefit from its practical guidance about giving users a better experience with websites, call centers, social media, and other communication channels. You'll find credible advice on everything from usability testing to plain language here.

Visit HowTo.gov >  Read More >