Content Insights Blog

I first posted this essay on my personal blog and have moved it here, with a few small tweaks. This essay gives some insight into why Content Science is pursuing the Content + Credibility Study and why we offer content testing services.

I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet:  Read More >

I first published this post on my personal blog in 2009. I haven't seen much improvement in consideration of content for this type of research, so I'm including this post here. Note that Interactions originally made the article publicly available, and now it's available only in the ACM Digital Library.

A Revolution Clearing the Way to Better Health

If you care about persuasion, technology, and health, read "Catalyzing a Perfect Storm" in the November 2009 issue of Interactions. To quote, "We are on the cusp of a persuasion revolution..."  Read More >

Good things come...in phases. That's our philosophy with the Content + Credibility Study. To get the most useful insights possible, we've planned three phases for our research.

What's the first phase? It's a survey to help us understand what people think about credible web content. Now, to ensure our survey is a quality survey and not simply a marketing or media poll, we're doing what's called a reliability test. We've launched a dry run of the survey, and then we'll conduct some statistical analyses to check whether people understand the questions the way we planned. Ultimately, the reliability test tells us whether the survey really is measuring what we intended. If not, then we'll adjust it.  Read More >

Find out from this handy infographic. We love to see data turned into useful insight for content decisions.

Created by: MBA Online  Read More >

Some of our favorite thinkers and doers in content strategy presented at Content Strategy Forum last week, along with some new voices. (By new, we mean folks who haven't presented as often on the topic, not that they're inexperienced.) Consider us impressed. Here are presentations from two "newbies" that we think you'll find useful.