Content Insights Blog

At Content Science, we love studying content. But, we love experimenting with it even more. Why? Because it's the only way to get results. When we heard about the CDC Flu App Challenge, we knew we had to take it.

We turned feeds of CDC data + content into a web AND mobile site called Flu Shot Finder. The site helps users know flu activity in their area, find a place to get flu vaccine, share a badge after they get a shot, and send a record of their vaccine to their Google Health. (Get the full explanation on Colleen's blog.)  Read More >

How do you prepare for emergencies? The same way you prepare for a zombie attack, points out CDC in a blog post so popular it crashed the server.

We're calling Zombie Apocalypse a wow moment. By reimagining emergency 101 content in zombie terms, CDC (a federal public health agency) brought new attention to an old topic. CDC likely reached a younger audience, to boot. How can you create a wow moment? We explain in this excerpt from our book, Clout:  Read More >

If you're considering location-based services to boost your mobile marketing, then consider content. If you don't, you're at risk of reaching your customers in the right place but with the wrong message. Learn the basics of content planning for location-based services in this article for Content Marketing Institute from our own Colleen Jones.

Read the article >  Read More >

When you tackle content problems, don't make the mistake of turning to shortcuts such as SEO snake oil. Learn why in this article by Colleen Jones for Smashing Magazine.

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The organizers of Content Strategy Forum asked our own Colleen Jones some juicy questions about how people use the web, international content issues, content marketing, and much more.

Listen to the podcast or read the transcript >  Read More >