Content Insights Blog

The use of mobile in the U.S. and around the world is growing faster than you can say “app or mobi site?” The possibilities for mobile are exciting and, at the same time, mind boggling. Where do you start planning the mobile content and experience for users? And, internally, where do you begin planning ownership and process for mobile?

The planning starts before you realize it. It starts with your view of mobile. How you see mobile will affect everything else you plan—for better or for worse. So, it’s worth taking a moment to check your perspective.  Read More >

This post originally appeared on my personal blog last year. It's still relevant, so I've shared it with a few edits here.

I pondered this question often over the past several months. Why? One reason was a blog post where Joe Pulizzi explained his take: content strategy and content marketing are essentially the same. That makes sense for Joe, who focuses exclusively on content marketing. If you work on content for purposes beyond marketing, however, thinking about the difference is helpful.  Read More >

With new tools, such as band-aid sensors, and the ubiquity of computing devices, you can now constantly track your mind, body, and actions to learn more about yourself—and realize more of your own potential. The global movement to better understand the collection and meaning of this personal data is called “The Quantified Self.” Let's explore it further.

The Quantified Self Movement

I first became aware of the term “The Quantified Self” while listening to an NPR radio spot featuring John Bradley, a Wired contributor. In it, he discusses Wired's list of 2011's top 400 apps. That number alone speaks to the astounding impact of connectedness in our lives today. But, even more compelling evidence of that “internet of things” is his personal app pick: Sleep as An Droid.  Read More >

Years ago, I owned a Blackberry. I know. It's hard to imagine now. I remember distinctly making the decision of whether to purchase an iPhone or Blackberry for my first smartphone. A smart friend tried to nudge me in the right direction.  She said, “If you get the Blackberry, you won’t have apps.”

At the time, I had no experience with mobile apps, so I didn’t appreciate their potential. Now, most smartphones and tablets have applications (apps) of some sort. And, now I own an iPhone full of applications I love and use on a daily basis… as well as applications I downloaded, tried once, and never used again.  Read More >

This post originally appeared on my personal blog, which I'm retiring. It was one of my post popular posts.

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments. What's that assumption? It's content = copy. From that assumption follows many other unspoken assumptions that give me the willies:  Read More >