Content Insights Blog

The intranet wasteland—that's what we call a large company's intranet landscape when it's littered with web applications and websites that aren't connected. Is there hope to revive the intranet? We're optimistic about interoperability (content management interoperability standards, or CMIS). Imagine connecting content and data from different intranet sites and applications, without all the messy migrations. Genius.

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Craving comments for your blog or website? Try text. As Tom Johnson explains, textual content is what really matters to your users. So, he asks, "Shouldn’t a content expert play a role in shaping and planning that content?"

"Content includes more than text. ... But the kingpin of it all is text. Words. And this is the writer’s domain. Rather than trying to move beyond text, maybe we should embrace our strength."  Read More >

Your content strategy could very well rely on curation. If you're looking to build an audience through curation, Valeria Maltoni offers some tips.

"What is it that you want people to experience -- read, see, hear, even do in stores or gatherings -- from your business? How can you filter, classify, build upon, and provide existing information to do that?"  Read More >

When can metrics help you plan content? When you understand their context.

"Online you can measure everything. In fact, you can measure so much, you may drown in numbers before you get a chance to ask what any of them mean," explains Clare OBrien.  Read More >

The more people you have involved in writing content for your website, the more challenging it can be to produce quality content. How do you make things easier and ensure your project's success? Content strategy can help.

"Dust off your style guide, keep everyone connected, and make sure your CMS is working for you and not against you," says content strategist Sally Bagshaw.  Read More >