Content Insights Blog

A recent Forrester report reveals that consumers are spending more time online than ever. For businesses, this behavior makes digital content and advertising critical to any marketing or product plan.

“… this change hasn’t come as a result of a drastic decrease in the time consumers are spending with their TVs. Rather, the change is due to the explosive growth in the time consumers are spending online.”  Read More >

This sample chapter from Clout by our own Colleen Jones explains rhetoric.

The more people you have involved in writing content for your website, the more challenging it can be to produce quality content. How do you make things easier and ensure your project's success? Content strategy can help.

"Dust off your style guide, keep everyone connected, and make sure your CMS is working for you and not against you," says content strategist Sally Bagshaw.  Read More >

What's the connection between clarity, creativity, and influence? Advertising legend William Bernbach sums it up:

"The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly."  Read More >

How can traditional content producers successfully move into the digital age? Rachel Lovinger says the key is making your content nimble—well-structured, adaptable, and meaningful.

"[Content] must be free to be read or viewed on a wide range of portable and networked devices. It must be free to mix and mingle with services, social networks, apps, and content from other sources. ... Being nimble is about the ability to adapt quickly to the new challenges and opportunities in today's media ecosystem ... And it's about how prepared you are to face the opportunities coming in 5 or 10 years, the ones that haven't even been predicted yet."  Read More >