Content Insights Blog

"How on earth did we plan trips before the Internet?" my friend, Kate, and I pondered out loud as we chatted about summer vacations.

"I remember growing up my parents used to write to hotels and parks asking for brochures, and that was pretty much all we had to decide on a family vacation," she said.   Read More >

In my last post, I explained what sponsored content (or native advertising) is. Since then, two rather juicy and high-stakes experiments in sponsored content launched. Let's take a look at each for lessons they might offer media properties and marketers.

Yahoo!: Tumblr Serves Native Ads

After acquiring Tumblr, Yahoo! added sponsored content within two weeks. What exactly is the change? Each time you log into your Tumblr dashboard, you'll see a sponsored post featured, such as this one on the right for a new family TV show:  Read More >

Sponsored content, branded content, and native advertising. Oh my. When it comes to content, we're not in Kansas anymore. As the worlds of marketing and publishing collide, you might hear such terms thrown around. Let's take a closer look at these terms and their implications for marketers and media properties.

First Things First: Definitions + Examples

Branded content, sponsored content, and native advertising are sometimes used interchangeably, but there is an important distinction.  Read More >

I mentioned a few highlights from the Healthcare Experience Design conference recently. Now, I have video.

Dr. Sobel shared why he thinks inspiration and identification inspire behavior change.  Read More >

As many of you know, I bought a MINI Cooper S not long ago. I still love it, and I occasionally think about the great experience I had selecting it. Early on, I realized that MINI offers several models. So, I visited MINI.com to learn more about them.

What did I find? I could easily pick models and see how they stacked up in size, shape, and performance. I also could dig into details for issues important to me, such as gas mileage. Comparing was useful...and also kind of fun.  Read More >