Content Insights Blog

Early in my career, I edited a magazine focused on promoting the Georgia technology industry. In 2004, we put together a directory of Georgia technology companies as part of a special issue. One late afternoon after a full day of editing, I stared at a page of information systems company descriptions. Eyes weary from reading thousands of words, my 10,000 foot view of these technology company descriptions staring back at me led to an epiphany. As I rested for a moment, viewing these descriptions in the aggregate on the pages before me, I realized something.

They all sounded the same. Every single one. Benefiting from such an unusual vantage point, this moment became one of the greatest marketing and communication lessons of my life. How does this happen? Let me break down two flaws I saw then and continue to see today.  Read More >

Luxury travel is a competitive business, with each prestige hotel brand seeking the loyalty of a very savvy clientele. Mobile has become a new battleground for the attention of the prestige traveler. Let's take a look at ways luxury hotels are creating unique mobile experiences that put the “custom” in customer.

The Ideal Pairing

Mobile and travel go hand-in-hand, but mobile and luxury travel go together even more so. Luxury hotels don’t simply provide a room and basic amenities to the traveler. The luxury traveler expects a little—okay, a lot—more. For this traveler, the hotel isn't a destination. Rather, the hotel is the extension of a lifestyle. When a guest arrives at one of these hotels, he or she expects amenities and recommendations suited to that lifestyle. A prestige traveler trusts the hotel brand's service and advice. And, this relationship is no less important in mobile experiences. Just as these customers expect more from their hotel stay, they expect more from mobile touchpoints. Because of this expectation, luxury hotel chains are seeing “the emergence of a new breed of hyper-interactive travel consumers” who demand useful local content—whenever and wherever they want. Ritz-Carlton recently responded to this demand.  Read More >

Over the past 2 months, I've trekked here, there, and everywhere to speak about digital content strategy and planning. Amazing? Yes. I wish I could box up each and every experience and share it with you. But that's the funny thing about events. You really do have to be there.

Instead, I'd like to share tidbits of my impressions, images, and insights.    Read More >

New mobile applications connect patients with their health records, their doctors, and more. Let's take a look.

All About “Patient”

Mayo Clinic relesed its first mobile app for patients, aptly called “Patient," in May.  Yesterday, Apple touted the app at its high profile developers' conference. Dr. Sidna Tulledge-Scheitel, The Clinic’s Associate Dean of D-Health, says the application covers the entire patient lifecycle, “from the time they are simply seeking information about Mayo, to their first visit to any of the three campuses and finally when they become an established patient."  Read More >

If you’ve done a Google search since May 16 (who hasn't?), then you might have seen some new content with your search results. What is that about? Well, Google has launched a feature called Knowledge Graph to provide quick, bite-size pieces of content about selected topics. Google has culled tidbits from public sources, like Wikipedia, and compiled these facts to provide summaries, right on a results page. So, you might not have to click beyond search results to find fast answers to your basic questions...or will you?

Let’s Give It a Whirl

If you do a quick search for a popular person, place or thing, just see what comes up. (Keep in mind that not every search will reveal Knowledge Graph results....only search results for popular or well-known items.) I searched for one of the most loved actors of all time—Humphrey Bogart. Here are the results:  Read More >