Content Insights Blog

"Prioritized communication goals, working with real copy, on-brand nomenclature and instructional copy, and a better sense of scope beyond mere page count...." are just a few benefits of collaborating with a content strategist, says expert Margot Bloomstein.

Your content archives can teach you some valuable lessons. As content strategist Richard Ingram says,

"We, quite rightly, focus on the ‘now’ when we’re compiling or tending to our content audits, but I think there’s a lot to be learnt from digging into your archives from time-to-time – especially if that content pre-dates your direct involvement. Learning from past experiences will often help you work out where to focus your skills and budget on next."  Read More >

Colleen talks content strategy, how to make content more influential, improving a website through content analysis, and the importance of context.

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Content strategists can take inspiration from a designer's perspective on analysis. In a recent Layers Magazine article, freelance designer and illustrator Jonas Bergstrand shared his tips on maintaining a creative edge. The key, he says, is analysis.

"Ideas don’t appear out of nowhere; that only happens in cartoons. In reality, they appear after methodical provocation—analysis. Having a clear strategy on how to attack a creative problem is the best way to maintain inspiration because that rules out the fear of not coming up with an idea. ... The first thing to do when handed a brief or problem is to strip the info all the way to the bone, cut it to the core, rewrite it in just a word or two, and then illustrate what’s left."  Read More >

Would you build an art gallery without first considering the art? Of course not. So don't build a website without first considering the content.

"It's time to give content the attention it deserves."  Read More >