Content Insights Blog

I originally published this post on August 24, 2008 on leenjones.com. I'm told it's still useful, so I moved it here.

Hear the term "content strategy" often but aren't sure what it means? That's not surprising because different people use the term in very different ways. And as a relatively new term to the user experience (UX) glossary, content strategy's definition is still taking shape. A few takes on content strategy include...  Read More >

Johnny Holland magazine just launched a new column series curated by our own Colleen Jones. In the first article, Getting Started with Content Strategy by Lance Yoder, we see an example of how Cerner Corporation transformed its website from a sales problem into a sales advantage. How? By applying important content principles. 

Take ownership of your content.
Cerner's content had been neglected because it didn't have clear ownership. Their web content became dated, disorganized, and even conflicted with what their sales team said. It's hard to make a sale if potential clients don't trust you or your content.  Read More >

Mobile, mobile, mobile. What does it mean for your web content? Many important decisions. We like how Real Story Group summarizes a few key decisions in a recent post. Consider...

• Which devices to target.
• Whether to go with mobile apps, web apps, or hybrids.
• Whether to use existing tools (content or document management systems) or new ones.
• Architectural implications for managing mobile sites.
• Whether to change your existing websites and content.

How do you make these decisions confidently, without that sinking feeling in the pit of your stomach that  says "I'm screwed?" By conducting a content analysis. You simply have to take a close look at your content situation to make informed decisions about mobile.  Read More >

We're pretty studious here at Content Science. So, the bevy of handy volumes coming out over the next year tingles our bookish minds. We wanted to point out two books coming out very soon that promise to be handy.

Universal Methods of Design: 100 Ways to Research Complex Problems
Part of the beautiful Rockport series, this book summarizes 100 research methods to help you use the right method for the right problem. This book is thorough. How thorough? Well, it even includes an often-forgotten method, content analysis, along with a visualization inspired by one of our reports.  Read More >

Some of our favorite thinkers and doers in content strategy presented at Content Strategy Forum last week, along with some new voices. (By new, we mean folks who haven't presented as often on the topic, not that they're inexperienced.) Consider us impressed. Here are presentations from two "newbies" that we think you'll find useful.