Content Insights Blog

Congratulations, you've launched a new approach to content. You took the time to conduct analysis, form a strategy, and plan the right implementation. Now what? You need to keep your approach to content going. Make it sustainable and repeatable, in other words. How do you do that? By putting a system of governance in place.

Get a Glimpse into Content Governance

Governance of web content is a system of  Read More >

Planning an innovative or effective digital experience today usually demands research and analysis. But, how do you figure out which methods to use? A new book, Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions, has the answer. One of the book's authors, Bella Martin (pictured right), recently took time away from her work at Delta to answer some of my questions about this handy resource.

Tell us, why did you decide to put together a book showcasing design research methods?  Read More >

Product content is some of the hardest working content online. It has to tell a consumer what the product does, what it doesn’t do, how much it costs, who should buy it, and so much more. This is true for any company because most customers do their shopping research online. In fact, at Atlanta Content Strategy last week, content strategist Katie Riddle explained how important product content is to Target.com's online sales.

But, it's especially true for companies whose products are purely digital and available only online. For them, product content on the web is essentially their advertising, packaging, marketing, and sales—combined. Product content often is the difference between making a sale or not.  Read More >

Our recent Content + Credibility Study focuses on the perception of web content. Being a designer, I was very curious about the outcome of the study because we all know design is the most important and influential part of any communication, right? (Well, not really, but we designers like to think so!) Also, I knew visual design would play a part in the depiction and acceptance of the study itself. So, as I became involved in the study, I thought, how would I take numbers and make them interesting to look at while still seeming credible...and do justice to all the smart thinking and hard work that went into this study? I was off and running…

The Hurdle

As the report designer, I had to focus on visually giving this study credibility in and of itself. The rigorous testing and analysis were all there, but I then needed to execute the physical representation of our report with the same veracity used in the methodology of the study.  Read More >

I originally published this post on August 24, 2008 on leenjones.com. I'm told it's still useful, so I moved it here.

Hear the term "content strategy" often but aren't sure what it means? That's not surprising because different people use the term in very different ways. And as a relatively new term to the user experience (UX) glossary, content strategy's definition is still taking shape. A few takes on content strategy include...  Read More >