Text Really Matters
Craving comments for your blog or website? Try text. As Tom Johnson explains, textual content is what really matters to your users. So, he asks, "Shouldn’t a content expert play a role in shaping and planning that content?"
"Content includes more than text. ... But the kingpin of it all is text. Words. And this is the writer’s domain. Rather than trying to move beyond text, maybe we should embrace our strength."
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