Content Insights Blog

If there’s one thing Pandora has taught me it's that they truly listen to their users. The 24/7 streaming music service is highly customizable down to the songs I want to hear (or not hear). As a result, I’m more engaged with the service and favor it over traditional and satellite radio. This level of content personalization and engagement not only made Pandora a successful start-up business, it’s also garnered, in recent days, public admiration from one of the most established Internet companies around—Yahoo. 

So when I came across Yahoo’s latest release that visualizes the traffic to Yahoo properties, and lets users customize results based on various demographic categories, I was both intrigued and apprehensive about the execution.  These days, Yahoo is mostly known for their troubles and not their innovation as big portal sites seem to be fading from the Internet.   Read More >

Years ago, I owned a Blackberry. I know. It's hard to imagine now. I remember distinctly making the decision of whether to purchase an iPhone or Blackberry for my first smartphone. A smart friend tried to nudge me in the right direction.  She said, “If you get the Blackberry, you won’t have apps.”

At the time, I had no experience with mobile apps, so I didn’t appreciate their potential. Now, most smartphones and tablets have applications (apps) of some sort. And, now I own an iPhone full of applications I love and use on a daily basis… as well as applications I downloaded, tried once, and never used again.  Read More >

The organizers of Content Strategy Forum asked our own Colleen Jones some juicy questions about how people use the web, international content issues, content marketing, and much more.

Listen to the podcast or read the transcript >  Read More >

HowTo.gov is a new website for government professionals. But, we think almost any industry can benefit from its practical guidance about giving users a better experience with websites, call centers, social media, and other communication channels. You'll find credible advice on everything from usability testing to plain language here.

Visit HowTo.gov >  Read More >

"Too many usability tests focus only on finding information—not on how the information itself works for people. Testing 'finding' (navigation) is critical—but not enough. People come to web sites for the information (content), not for the pleasure of hunting for that content."

More about testing content from Ginny Redish >  Read More >