Content Insights Blog

As someone who has worked in marketing and advertising for years, I’ve seen certain words that used to be harmless develop negative connotations. Most of us don’t hear the word “advertisement” without thinking of an annoying interruption. Particularly, the acronym “SEO” (short for search engine optimization) has become associated more and more with spam, manipulation, and trickery.

Shifts in the meaning of words are a natural part of lingual evolution, but these particular buzzwords suffer because of the people who exploit their popularity to make a quick and easy buck.  Read More >

Nielsen recently compared how well advertising on ad networks compared to advertising on a website with quality content. The main criteria? Reaching the right people. In this case, the right people were women of a certain age. Nielsen found that advertising on the website with content of interest to women performed far better than ad networks. (See the "on-target" column below.)

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Find out from this handy infographic. We love to see data turned into useful insight for content decisions.

Created by: MBA Online  Read More >

How do you prepare for emergencies? The same way you prepare for a zombie attack, points out CDC in a blog post so popular it crashed the server.

We're calling Zombie Apocalypse a wow moment. By reimagining emergency 101 content in zombie terms, CDC (a federal public health agency) brought new attention to an old topic. CDC likely reached a younger audience, to boot. How can you create a wow moment? We explain in this excerpt from our book, Clout:  Read More >

If you're considering location-based services to boost your mobile marketing, then consider content. If you don't, you're at risk of reaching your customers in the right place but with the wrong message. Learn the basics of content planning for location-based services in this article for Content Marketing Institute from our own Colleen Jones.

Read the article >  Read More >