posted byStorytelling and content go hand-in-hand. Start to weave narrative into your content from these resources by us and other smart folks.
The Art + Science of Using Stories to Influence Decisions
Check out slides from our presentation for MIMA Summit 2011. Read More >
posted byWhat's the connection between clarity, creativity, and influence? Advertising legend William Bernbach sums it up:
"The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly." Read More >
posted byWhat's one key to successful marketing? Telling the story. And what's essential to storytelling? Good writing.
"... good design gets out of the way of the message. ... Writing is clearly the first and most important part of telling your story. ... Without devoting considerable time toward writing, and investing in the structured work writing requires such that it becomes an established discipline at your firm, the value of your story will be lost." Read More >
