Content Insights Blog

Catch the Facebook show and tell yesterday at F8? If so, you saw many changes to the Facebook timeline and more. A big goal of these changes is to make content (photos, music, personal data, etc.) easier to discover, experience, and make meaningful.

To us, these changes mean that the social network really is becoming the second major gateway to the Internet. The first big gateway to the Internet is search, mainly Google. Portals a la Yahoo!....not so much anymore. The future that's quickly becoming now is users will start their quest for content with either search or social.  Read More >

Social is critical to spreading your content to the right people. Much is said about social. But, not much is worth reading about it. Until now...

100 Things Every Designer Needs to Know About People 
Susan Weinschenk summarizes insights from social science and wisely applies them to design.  Read More >

"For all the measurability of digital publishing, tracking the real impact of social media advertising remains a hope still awash somewhere between art and science. Even though social network advertising is expected to account for only about 10 percent of online ads in the U.S. this year, it’s a fast-growing category that news sites will need to do a better job of understanding and explaining to their advertisers," says Bill Mitchell.

Read more at Poynter >  Read More >

Curation is certainly a hot topic among content strategists. But what does it mean, and how do you do it successfully? Robert Scoble, one of the web's most respected curators, says it's all about understanding people's passions, seeing patterns that others might overlook, verifying and expanding those patterns ... and keeping a close eye on Twitter.

Learn more from Howard Rheingold's interview >  Read More >

Jumping into social media? First look at your content.

"Your content gives you a presence. It’s like your circle of your influence, and without influence, there is no social media presence. ... Whatever you need to promote, it can be promoted through social media, but the actual message exists in the form of content on your website or blog."  Read More >