tag - social media

Mar 29 2012
Michael Driscoll posted by
Michael Driscoll

Properly Preparing Your Pinterest Presence A Step-by-Step Guide for Checking Your Website's Pintasticness

By now you’ve heard of Pinterest, the virtual pinboard that lets you share and organize images on the web. You may also have read various articles on Pinterest’s policies that have recently come under fire and prompted the company to rewrite their Terms & Privacy statement. (It goes into effect April 6, 2012.)

There’s still a great many unknowns about Pinterest’s value to individuals, companies, and industries. One area that is largely unaddressed is the process of ensuring your website is pinnable, meaning: your is site chocked full of images or video that can be detected and bookmarked on Pinterest.com.   Read More >

Categories: Content Strategy, Content Testing, Content Techniques, User Experience Tags: pinterest, visual content strategy, social media
Jan 15 2012
Colleen Jones posted by
Colleen Jones

Influenc-ERS vs Influence (Or, a Clue to Clout)

I originally shared this post on my personal blog in July, 2010. It's quite popular, so I've moved it here.

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric by seeing what individual, or influencer, has the clout to drive the most clicks to...Fast Company!  Read More >

Categories: Content Influence, Content Quality, Content Techniques Tags: marketing, social media

Strategy. Content. Results.