If there were a First Commandment of conventional social media wisdom, it would likely be: Thou Shalt Be On Facebook. So, being the good disciple that you are, you’ve spent possibly millions of dollars developing massive Facebook communities and distributing loads of content to feed the masses. Read More >
Like a delightful cake, my takeaways from the premier content strategy event Confab Central have layers. Life is short, so let’s dig into this takeaway treat.
Using Data to Inform Content Decisions
I attended or heard kudos about several presentations that shed light on using data well. Content analysis and content evaluation are top of mind for our teams at Content Science and ContentWRX, so I particularly appreciated these perspectives. Read More >
Previously, we looked at how to make your content more readable for search engines. Now, let’s see what you need to know as your site enters visual design, coding and beyond.
AFTER THE CONTENT STRATEGY STAGE
OK. The hard part of SEO is over for you content strategists. Or is it? Working with your team to optimize their designs + code is also an important part of the process. Read More >
SEO (search engine optimization) is effectively describing your site to search engines so they recommend its content to to the right people. Who are the right people? People searching for terms and topics that are relevant to your content.
Without SEO, your content won’t appear at the top of search results for Google when you want it to. And, your content won’t work well with your own website’s search function. Read More >
During recent interviews for Phase 2 of our Content & Credibility Study, we have been asking people what web content they find credible and why. As part of that process, I have observed many people’s opinions of search results listings and what makes a result click-worthy. It’s made me think about the importance of a certain content element – the meta description. Read More >
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