Content Workings: A Roundup of Reads

Tips, trends, and Techniques to Make Your Content More Effective

Colleen Jones Posted by

Jun 03 2014

How do you evaluate your content and make it more effective? Our new library over at ContentWRX seeks to answer that question and more. Here’s a roundup of recent articles:

The New Truths About Facebook Visibility

If there were a First Commandment of conventional social media wisdom, it would likely be: Thou Shalt Be On Facebook. So, being the good disciple that you are, you’ve spent possibly millions of dollars developing massive Facebook communities and distributing loads of content to feed the masses. Read More >

Reflections on Confab Central 2014

Use Data Well and Mature Your Approach

Colleen Jones Posted by

May 21 2014

Like a delightful cake, my takeaways from the premier content strategy event Confab Central have layers. Life is short, so let’s dig into this takeaway treat.

Using Data to Inform Content Decisions

I attended or heard kudos about several presentations that shed light on using data well. Content analysis and content evaluation are top of mind for our teams at Content Science and ContentWRX, so I particularly appreciated these perspectives. Read More >

More Content Essentials for Organic SEO

Work with Designers and Developers for Better SEO

Lisa Clark Posted by

Aug 02 2012

Previously, we looked at how to make your content more readable for search engines. Now, let’s see what you need to know as your site enters visual design, coding and beyond.


OK. The hard part of SEO is over for you content strategists. Or is it? Working with your team to optimize their designs + code is also an important part of the process. Read More >

Content Essentials for Organic SEO

Good Search Engine Rankings Start with Good Content

Lisa Clark Posted by

Jul 16 2012

SEO (search engine optimization) is effectively describing your site to search engines so they recommend its content to to the right people. Who are the right people? People searching for terms and topics that are relevant to your content.

Without SEO, your content won’t appear at the top of search results for Google when you want it to. And, your content won’t work well with your own website’s search function. Read More >