tag - sales

Dec 22 2011
Helen Kopp posted by
Helen Kopp

Turn Your Content Around

Johnny Holland magazine just launched a new column series curated by our own Colleen Jones. In the first article, Getting Started with Content Strategy by Lance Yoder, we see an example of how Cerner Corporation transformed its website from a sales problem into a sales advantage. How? By applying important content principles. 

Take ownership of your content.
Cerner's content had been neglected because it didn't have clear ownership. Their web content became dated, disorganized, and even conflicted with what their sales team said. It's hard to make a sale if potential clients don't trust you or your content.  Read More >

Categories: Content Influence, Content Quality, Content Strategy, Content Analysis Tags: sales, health, credibility
Oct 30 2011
Colleen Jones posted by
Colleen Jones

Content Matters Redux

Liza Dunning of Scoutmob discusses editorial content with Colleen Jones at the Content Matters panel.

Last week at Atlanta Interactive Marketing Association, Liza Dunning of Scoutmob (shown above, main) shared the difference editorial content makes to their mobile deals. And that's only one highlight from this panel led by our own Colleen Jones (right).  Read More >

Categories: Content Influence, Content Strategy, Mobile Tags: marketing, sales, health

Strategy. Content. Results.