Content Insights Blog

Recently, I reviewed the article “Highway to Health” about Ford's experimentation with addressing the very different needs of their older and younger customers. So, I was eager to read the New York Times article “As Young Lose Interest in Cars, G.M. Turns to MTV for Help” that discusses similar concerns at General Motors (G.M.) for Chevrolet. Here's the essence of the article and what it means for content.

What I Liked

The article startled me with statistics like these:  Read More >

Planning an innovative or effective digital experience today usually demands research and analysis. But, how do you figure out which methods to use? A new book, Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions, has the answer. One of the book's authors, Bella Martin (pictured right), recently took time away from her work at Delta to answer some of my questions about this handy resource.

Tell us, why did you decide to put together a book showcasing design research methods?  Read More >

Last week, we reported the results of our Content + Credibility Study and some key findings on perceptions of credible web content in the U.S. and U.K. We also mentioned the results of this first phase were gathered from 1,600 people surveyed in those countries.

What we haven’t written much about—outside of the report itself—is more on our methodology to create, publish, and manage the survey.   Read More >

We're pretty studious here at Content Science. So, the bevy of handy volumes coming out over the next year tingles our bookish minds. We wanted to point out two books coming out very soon that promise to be handy.

Universal Methods of Design: 100 Ways to Research Complex Problems
Part of the beautiful Rockport series, this book summarizes 100 research methods to help you use the right method for the right problem. This book is thorough. How thorough? Well, it even includes an often-forgotten method, content analysis, along with a visualization inspired by one of our reports.  Read More >

Find out from this handy infographic. We love to see data turned into useful insight for content decisions.

Created by: MBA Online  Read More >