I first posted this essay on my personal blog and have moved it here, with a few small tweaks. This essay gives some insight into why Content Science is pursuing the Content + Credibility Study and why we offer content testing services.
I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet:
IT’S A FACT THAT USERS DON’T READ, AND WE HAVE TO DESIGN FOR IT.