Yes, Users Read on the Web

Colleen Jones Posted by

Jan 15 2012

I first posted this essay on my personal blog and have moved it here, with a few small tweaks. This essay gives some insight into why Content Science is pursuing the Content + Credibility Study and why we offer content testing services.

I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet:

IT’S A FACT THAT USERS DON’T READ, AND WE HAVE TO DESIGN FOR IT.

Read More >

Yes, Your Customers Read Content

Colleen Jones Posted by

Jul 02 2010

Erin Kissane debunks the myth that people read less online. If your users and customers are inclined to read content, then content is a big opportunity to influence them. It’s logic. Erin notes that…

“In fact, people read more deeply online than they do in print, and on the web, ‘scanners’ tend to read about as much text as ‘methodical readers.’”

Read the details at Erin’s blog. Read More >

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