posted bySocial is critical to spreading your content to the right people. Much is said about social. But, not much is worth reading about it. Until now...
100 Things Every Designer Needs to Know About People
Susan Weinschenk summarizes insights from social science and wisely applies them to design. Read More >
posted byWhat's the connection between clarity, creativity, and influence? Advertising legend William Bernbach sums it up:
"The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly." Read More >
posted byHow do you influence people online? Ben Scofield thinks it's by following key principles such as likeability and social proof.
"When we like people, we do what they want." Read More >
posted by
War continues.
No sign of peace.
"Does our brain treat these two sentences differently, despite their identical meaning? A new study suggests it does...we are better at detecting words that carry negative meaning than those that are positive." Read More >
posted byTo create content that influences people's decisions, we need to know how people decide.
"The science of decison-making remains a young science. Researchers are just beginning to understand how the brain makes up its mind....And yet, even at the dawn of this new science, it's possible to come up with a few general guidelines that can help us all make better decisions."
Learn more from Jonah Leherer in How We Decide > Read More >
