Hero 2.0

Rethinking What Heroes Mean for Businesses, Brands, Media, Disciplines, + Us

Colleen Jones Posted by
Colleen Jones

Oct 17 2012

It’s been a rough year for my heroes. Jonah Lehrer, a talented neuroscience writer and thinker, has a plagiarism and taking-things-out-of-context problem. And, Lance Armstrong has a doping and bullying problem. I find Armstrong’s example particularly troubling. He didn’t simply dope to win a race.

No, Armstrong architected an intricate system of lies, drug use, and intimidation to dominate a sport. Read More >

3 Social Books Based on Science

Colleen Jones Posted by
Colleen Jones

Jul 19 2011

Social is critical to spreading your content to the right people. Much is said about social. But, not much is worth reading about it. Until now…

100 Things Every Designer Needs to Know About People 
Susan Weinschenk summarizes insights from social science and wisely applies them to design.

Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives 
This research offers insights such as people with the most followers, fans, or connections are not necessarily the most influential online or off. Read More >

The Truth Isn’t the Truth Until People Believe You

Colleen Jones Posted by
Colleen Jones

Aug 12 2010

What’s the connection between clarity, creativity, and influence? Advertising legend William Bernbach sums it up:

“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.”

From Hey, Whipple, squeeze this: A Guide to Creating Great Ads Read More >