tag - product strategy

Mar 21 2012
Michael Driscoll posted by
Michael Driscoll

Product Content Works Hard (+ Smart) For The Money So you better treat it right.

Product content is some of the hardest working content online. It has to tell a consumer what the product does, what it doesn’t do, how much it costs, who should buy it, and so much more. This is true for any company because most customers do their shopping research online. In fact, at Atlanta Content Strategy last week, content strategist Katie Riddle explained how important product content is to Target.com's online sales.

But, it's especially true for companies whose products are purely digital and available only online. For them, product content on the web is essentially their advertising, packaging, marketing, and sales—combined. Product content often is the difference between making a sale or not.  Read More >

Categories: Content Influence, Content Strategy, Content Analysis Tags: product strategy, content, product content strategy, finance
Feb 09 2012
Colleen Jones posted by
Colleen Jones

What Is Mobile? Thinking Beyond Channel A Collection of Buzzwords Isn't a Good Strategy

Recently, I shared my perspective on why mobile is not a channel. That begs the question, “What is it?”

I see mobile as a collection of touchpoints.  Read More >

Categories: Content Influence, Content Strategy, Mobile, User Experience Tags: marketing, product strategy

Strategy. Content. Results.