tag - principles

Aug 09 2010
Colleen Jones posted by
Colleen Jones

Content to Attract People and Content to Keep Them Around

Ian Alexander calls these types of content traffic and trust content. Most companies need both types. He notes

"The implied value of these services/deliverables are very clear. Getting visitors to your site is not at all the same as keeping them there. Inversely paying for good trustbuilding content without a comprehensive search strategy that includes SEO is also shortsighted."  Read More >

Categories: Content Influence, Content Strategy Tags: seo, content, differentiation, principles
Mar 15 2010
Colleen Jones posted by
Colleen Jones

Psychology for the Web

How do you influence people online? Ben Scofield thinks it's by following key principles such as likeability and social proof.

"When we like people, we do what they want."  Read More >

Categories: Content Influence Tags: principles, psychology

Strategy. Content. Results.