Content Best Practices Are Not a Content Strategy Take Inspiration for Strategy from Jazz
"What are the best practices?" is a question I'm asked often by folks interested in getting more strategic with content. Whether we're talking about making content work for mobile, reusing content across multiple channels, advising customers or guiding users, accommodating emerging international markets, or something else, the question comes up. It's a good question. But, it's not the first question to ask when planning your content strategy.
Why? Because best practices, or proven principles, don't equal a strategy. Read More >