Content Insights Blog

Recently, I reviewed the article “Highway to Health” about Ford's experimentation with addressing the very different needs of their older and younger customers. So, I was eager to read the New York Times article “As Young Lose Interest in Cars, G.M. Turns to MTV for Help” that discusses similar concerns at General Motors (G.M.) for Chevrolet. Here's the essence of the article and what it means for content.

What I Liked

The article startled me with statistics like these:  Read More >

This very short post appeared on my personal blog. I've had a few requests for it, and Erin Kissane kindly quoted it in The Elements of Content Strategy. (If you haven't read that book, give yourself a treat and do so right away.)

I recently read the book Neuro Web Design. Useful? Yes. Clear explanation of psychology in persuasive websites? Yes. All you need to know about persuasive websites? No. And that's okay—even good.  Read More >

I first posted this essay on my personal blog and have moved it here, with a few small tweaks. This essay gives some insight into why Content Science is pursuing the Content + Credibility Study and why we offer content testing services.

I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet:  Read More >

Johnny Holland, a popular trade magazine, talked with our own Colleen Jones about the role of content in interaction and persuasive design. Guest host Kristina Mausser, a leading content strategist in her own right, asked smart questions and contributed her insights. The result? A fun and informative conversation that will help you make the most of content AND design to meet your business goals.

Listen to the podcast >
  Read More >

Content strategist Kristina Mausser asked our own Colleen Jones tough questions about influential web content. Here's a sample:

"KM: To some Web content purists, the very idea of persuasive writing might evoke the negative connotation of swaying readers rather than guiding their interactions. How do you respond to this?  Read More >