Hero 2.0

Rethinking What Heroes Mean for Businesses, Brands, Media, Disciplines, + Us

Colleen Jones Posted by

Oct 17 2012

It’s been a rough year for my heroes. Jonah Lehrer, a talented neuroscience writer and thinker, has a plagiarism and taking-things-out-of-context problem. And, Lance Armstrong has a doping and bullying problem. I find Armstrong’s example particularly troubling. He didn’t simply dope to win a race.

No, Armstrong architected an intricate system of lies, drug use, and intimidation to dominate a sport. Read MoreĀ >

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