Content Insights Blog

Some of our favorite thinkers and doers in content strategy presented at Content Strategy Forum last week, along with some new voices. (By new, we mean folks who haven't presented as often on the topic, not that they're inexperienced.) Consider us impressed. Here are presentations from two "newbies" that we think you'll find useful.

Johnny Holland, a popular trade magazine, talked with our own Colleen Jones about the role of content in interaction and persuasive design. Guest host Kristina Mausser, a leading content strategist in her own right, asked smart questions and contributed her insights. The result? A fun and informative conversation that will help you make the most of content AND design to meet your business goals.

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What makes content compelling? Colleen Jones answered that question and more in this fun-yet-informative chat with Kristina Halvorson, author of Content Strategy for the Web.

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Content strategist Kristina Mausser asked our own Colleen Jones tough questions about influential web content. Here's a sample:

"KM: To some Web content purists, the very idea of persuasive writing might evoke the negative connotation of swaying readers rather than guiding their interactions. How do you respond to this?  Read More >

When it comes to marketing—and, in our opinion, content—you can't separate thinking far from doing. Michael Baer, SVP of Kramer-Crasselt, explains why.

"The truth is that strategy and execution need to go hand-in-hand. You need the insight-driven, business-focused, brand-inspired thinking of top-down strategy. You also must work bottom-up, recognizing the everyday realities and real-world complexities you’ll face, while also being nimble, improvisatory, and open to evolution along the way.  It’s equal parts strategy and execution, or what I call 'stratecution.'”  Read More >