Content Insights Blog

As someone who has worked in marketing and advertising for years, I’ve seen certain words that used to be harmless develop negative connotations. Most of us don’t hear the word “advertisement” without thinking of an annoying interruption. Particularly, the acronym “SEO” (short for search engine optimization) has become associated more and more with spam, manipulation, and trickery.

Shifts in the meaning of words are a natural part of lingual evolution, but these particular buzzwords suffer because of the people who exploit their popularity to make a quick and easy buck.  Read More >

McKinsey Quarterly just released more evidence that everyone's going digital. That means your customers. And, that means your customers need the right content in the right place at the right time. To help your content plans, learn more about the seven ways customers go digital.

 Read the article >
  Read More >

How can traditional content producers successfully move into the digital age? Rachel Lovinger says the key is making your content nimble—well-structured, adaptable, and meaningful.

"[Content] must be free to be read or viewed on a wide range of portable and networked devices. It must be free to mix and mingle with services, social networks, apps, and content from other sources. ... Being nimble is about the ability to adapt quickly to the new challenges and opportunities in today's media ecosystem ... And it's about how prepared you are to face the opportunities coming in 5 or 10 years, the ones that haven't even been predicted yet."  Read More >