Content Insights Blog

Recently, I shared my perspective on why mobile is not a channel. That begs the question, “What is it?”

I see mobile as a collection of touchpoints.  Read More >

Here at Content Science, we're helping clients create effective content, design, and UX strategies for iPhone and Android applications. One common thread we’re seeing is that companies are taking a second look at Android after a long period of waiting to see how the open source OS would capture the market. Whether they’re refreshing existing content or expanding onto the platform for the first time, the consensus is that Android is worth the investment. 

Android is clearly a dominant force in mobile. By Q3 2011 it had captured 43% of the U.S. market according to Nielsen. This parity with Apple’s iOS, which is currently the most popular OS in the States according to multiple accounts, means it’s time to stop watching and start planning.  Read More >

As someone who has worked in marketing and advertising for years, I’ve seen certain words that used to be harmless develop negative connotations. Most of us don’t hear the word “advertisement” without thinking of an annoying interruption. Particularly, the acronym “SEO” (short for search engine optimization) has become associated more and more with spam, manipulation, and trickery.

Shifts in the meaning of words are a natural part of lingual evolution, but these particular buzzwords suffer because of the people who exploit their popularity to make a quick and easy buck.  Read More >

(A note from Content Science: If you’re reading this article while also driving, please consider your fellow drivers and concentrate on the road! We’ll be here when you get to your destination.)

So much has been written and talked about on creating mobile content, but one topic seems surprisingly absent from the conversation. It’s an emerging area of content that, if not addressed responsibly could have deadly consequences. What is this emerging area?  Read More >

This post originally appeared on my personal blog last year. It's still relevant, so I've shared it with a few edits here.

I pondered this question often over the past several months. Why? One reason was a blog post where Joe Pulizzi explained his take: content strategy and content marketing are essentially the same. That makes sense for Joe, who focuses exclusively on content marketing. If you work on content for purposes beyond marketing, however, thinking about the difference is helpful.  Read More >