Two Must-Watch Experiments in Sponsored Content Yahoo!'s Tumblr and The New York Times' The Scoop Venture into Native Advertising
In my last post, I explained what sponsored content (or native advertising) is. Since then, two rather juicy and high-stakes experiments in sponsored content launched. Let's take a look at each for lessons they might offer media properties and marketers.
Yahoo!: Tumblr Serves Native Ads
After acquiring Tumblr, Yahoo! added sponsored content within two weeks. What exactly is the change? Each time you log into your Tumblr dashboard, you'll see a sponsored post featured, such as this one on the right for a new family TV show: Read More >