Concerned about Credibility and Impact? Consider Ethics

Your Users' Trust Depends on It

Sally Taylor Posted by

Jan 30 2014

As part of a quest to eat a more healthful diet, I recently picked the documentary “Fat, Sick, and Nearly Dead” as the night’s edutainment.

The story resonated at first. I watched Australian entrepreneur Joe Cross shed 100 pounds and cure his auto-immune disorder through a juice diet and then take his trusty juicer on the road to spread his message. Read More >

To Reach Your Audience, Less Content is More Content

An Interview with Martha Dennis at UGA's Terry College of Business

Kevin Howarth Posted by

Jun 27 2013

rsz_martha_dennisIn the hyper-competitive world of MBA programs, content matters. Prospective students range from those just a couple of years into their career to high-powered executives looking to deepen their leadership abilities. With such different audiences seeking MBA programs in an information-saturated age, the Terry College of Business  at University of Georgia realized it needed to more effectively compete and cut through the noise. Read More >

Two Must-Watch Experiments in Sponsored Content

Yahoo!'s Tumblr and The New York Times' The Scoop Venture into Native Advertising

Colleen Jones Posted by

Jun 03 2013

In my last post, I explained what sponsored content (or native advertising) is. Since then, two rather juicy and high-stakes experiments in sponsored content launched. Let’s take a look at each for lessons they might offer media properties and marketers.


After acquiring Tumblr, Yahoo! added sponsored content within two weeks. What exactly is the change? Read More >

Sponsored Content, Branded Content, + Native Advertising

What They Are and What They Mean for Marketers and Media Properties

Colleen Jones Posted by

May 19 2013

Sponsored content, branded content, and native advertising. Oh my. When it comes to content, we’re not in Kansas anymore. As the worlds of marketing and publishing collide, you might hear such terms thrown around. Let’s take a closer look at these terms and their implications for marketers and media properties.


Branded content, sponsored content, and native advertising are sometimes used interchangeably, but there is an important distinction. Read More >

The Buying Lifecycle and Visual Content Strategy

A Match Made in Content Heaven

Lisa Clark Posted by

Nov 08 2012

In my last post, I walked through visual content strategy and why it needs to be part of your larger content strategy. Now, let’s take a look at visual content strategy in action. Visual content can help a user fall in love with a product and take the big step to purchase. But, only if you use the right approach to visual content in the right stages. Read More >