Content Insights Blog

Last week, I participated in the 4th annual Intelligent Content Conference helmed by Scott Abel and Ann Rockley. The intense Palm Springs sun bathed the event in a lovely glow, but I didn't see much of it. The presentations and community of smart people captured my attention and left my mind steeped in ideas. I'm sharing a few of the takeaways that excite me most.

#3 - We're in This Content Mess Together—and We'll Fix It Together

In her keynote "Collaboration Nation," Kristina Halvorson reminded us that the junkpile of content on the interwebs hurts all of us. Most of it is not worth finding, and the stuff that is worth finding is buried, lost, and unappreciated. While those of us who care about content see the potential for it to be a treasure, not trash, at times the problems stacked against us seem overwhelming. So, we need each other to press through them.  Read More >

"IA, content strategy and visual design are quickly converging on the Web. As design becomes democratized and users demand more than the "craigslist experience", business owners are discovering that the way to keep users on a site is to differentiate themselves through intelligent content and innovative design that exist within the natural patterns available to the respective mediums (browsers, phones)."

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