So What is the Difference Between Information and Content

Exactly....

Colleen Jones Posted by

Oct 25 2012

Huh? Allow me to explain… More than once, I’ve faced this question, “Colleen, so, what is the difference between information and content?” Only recently, as I prepared for a guest lecture at CDC, did I arrive at a simple but useful answer. It’s the so-what factor.

THE SO-WHAT FACTOR

Content answers the question, “So what?” Content explains how a topic or solution or idea relates to you. Read More >

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