posted byHuh? Allow me to explain...
More than once, I've faced this question, "Colleen, so, what is the difference between information and content?" Only recently, as I prepared for a guest lecture at CDC, did I arrive at a simple but useful answer. It's the so-what factor. Read More >
posted byIn Part 1, I discussed two of the most common technology content flaws and offered up a new way of looking at your technology content. Here, in Part 2, I explore some specific insights, takeaways, and examples to help you improve your content about technology.
To start, understand that technology ultimately affects people in some way—a way that you can express in plain language. Therein lies the key to cracking the content code for any technology organization. With that understanding in mind, think of your technology content in five different ways. Read More >
