posted byI mentioned a few highlights from the Healthcare Experience Design conference recently. Now, I have video.
Dr. Sobel shared why he thinks inspiration and identification inspire behavior change. Read More >
posted byIf you think better design and better content can improve the healthcare experience, then you would have loved Healthcare Experience Design 2013. Couldn't make it? Let me share a few highlights.
The theme behavior change pervaded the conference. That might sound a bit geeky or psycho-babbly. However, at this conference, it didn't come across that way. Everyone there, from the organizers to the speakers to the participants, was into the topic of influencing behavior. Read More >
posted byDo you work for a healthcare organization? Are you going digital? If you're not thinking about what the digital experience is like for your patients, your clinicians, and your other staff, you're putting everyone at risk. And, you're probably wasting time and money along the way. You would never build a facility without thinking about the needs of your patients, clinicians, and staff. Why build a website or application or kiosk or other digital system without planning their experience carefully?
What's more, you're missing opportunities. The possibilities for remote patient monitoring, personal health tracking, faster communication between doctor and patient, and much more have potential to reinvent healthcare in the best possible way. Read More >
posted byTrust, in this modern world of ours, is in flux. Edelman just released the 2013 Trust Barometer, a global study that gauges people’s trust in government, business, media, and NGOs. The worldwide mood? Skepticism.
Unfortunately, distrust is still rampant for government, business and NGOs, with the lowest dip in 2012 and some improvement for 2013. The least trusted segment continues to be financial services—not surprising in the global financial climate. Read More >
posted byWe're keenly interested in credible health content and innovation, so these new research results from Philips Healthcare intrigued us. Americans are open to technology and content in the healthcare experience, but there's still a long way to go before Americans will trust a digital experience almost as much as their doctor.
We're excited about the potential of digital healthcare innovation, especially with the rise of mobile. But, innovation will lag if content isn't an equal consideration to the technology. Connecting patients and doctors with data dumps or confusing instructions or thoughtlessly misleading information will hurt, not help, the healthcare experience and slow adoption of the innovation. So, here's hoping insisting that this brave new world of digital healthcare is, at Philips might say, sensible enough to include strategic content planning. Read More >
