Content Insights Blog

Congratulations, you've launched a new approach to content. You took the time to conduct analysis, form a strategy, and plan the right implementation. Now what? You need to keep your approach to content going. Make it sustainable and repeatable, in other words. How do you do that? By putting a system of governance in place.

Get a Glimpse into Content Governance

Governance of web content is a system of  Read More >

When can metrics help you plan content? When you understand their context.

"Online you can measure everything. In fact, you can measure so much, you may drown in numbers before you get a chance to ask what any of them mean," explains Clare OBrien.  Read More >

Your content archives can teach you some valuable lessons. As content strategist Richard Ingram says,

"We, quite rightly, focus on the ‘now’ when we’re compiling or tending to our content audits, but I think there’s a lot to be learnt from digging into your archives from time-to-time – especially if that content pre-dates your direct involvement. Learning from past experiences will often help you work out where to focus your skills and budget on next."  Read More >