Content Insights Blog

Naturally, when I think about a Friday that falls on the 13th I remember the tall, dark, and hangsome villain—Jason Voorhees—of the movie franchise Friday the 13th. The camp-kid with a heavy hand and a nose for trouble isn't just skilled at his work (killing immoral camp-goers to avenge his mother's death), he has an unquestionable work ethic: always on, always killing. It's impressive. 

Some of his many talents include surviving: drownings, stabbings, beatings, and even a nasty fall off a wobbly chair—all within the first movie! Over the decades Jason has been known to travel (outer space) and make new friends (a telekinetic ingénue who raised him from the near-dead), but he always has time for his fellow monsters of the silver screen (he beheaded his BFF Freddy Krueger). Aww.  Read More >

Your content archives can teach you some valuable lessons. As content strategist Richard Ingram says,

"We, quite rightly, focus on the ‘now’ when we’re compiling or tending to our content audits, but I think there’s a lot to be learnt from digging into your archives from time-to-time – especially if that content pre-dates your direct involvement. Learning from past experiences will often help you work out where to focus your skills and budget on next."  Read More >

How can traditional content producers successfully move into the digital age? Rachel Lovinger says the key is making your content nimble—well-structured, adaptable, and meaningful.

"[Content] must be free to be read or viewed on a wide range of portable and networked devices. It must be free to mix and mingle with services, social networks, apps, and content from other sources. ... Being nimble is about the ability to adapt quickly to the new challenges and opportunities in today's media ecosystem ... And it's about how prepared you are to face the opportunities coming in 5 or 10 years, the ones that haven't even been predicted yet."  Read More >

Wired just published a fascinating article about how web content and communication make health decisions easier and quicker.

" 'If you think about the way you go to a doctor, it’s kind of upside down. In a 10-minute visit, six or seven minutes are spent gathering background information...Then we do a quick exam and run a test, and then spend the last few seconds talking about what we’re going to do,' Livingston [a doctor] said.  Read More >