Timely + Technical Doesn't Mean Cheap + Tactical Why Content Strategy Has Lasting Business Value
If you're trying to champion a content initiative, sooner or later you will have to explain the value of content and, in particular, getting strategic about it. Let's take a closer look at two misconceptions you might encounter.
Timely = Fleeting?
If you're dealing with any kind of UX (user experience) or digital product team, you will have to explain the value and relationship to information architecture. This challenge reminds me of Peter Morville's closing keynote at German IA Summit this year, where he reasserted information architecture's relevance. (I dug it, as you can see here.) Peter noted that some sites still use the information architecture he planned for them 10 years ago. A potential misinterpretation for busy people trying to make sense of all this is that architecture work lasts and content work doesn't. Nothing could be further from the truth, of course. Read More >